Copywriting & Content Writing Services

The Driving Force of Your Marketing

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Specialist Services for Information Marketers

We understand that your business is different!

Discover how we can meet your unique needs.

Direct Response Sales Copy

Find out how our results driven direct response copywriting services can transform your marketing results.

Content and Social Media Services

Engaging content designed to build your client relationship so they get to know, like and trust you.

Imagine a beautiful luxury vehicle sitting outside your office or home, polished to the nines, shinning like a newly minted coin.  You really wanted that vehicle and now it’s your pride and joy.  Sure, this vehicle is really about getting you from point A to point B, but it represents more than that, it’s a lifestyle statement!

Now picture that luxury vehicle as metaphorically representing your business – a business you’ve poured your heart and soul into, perhaps even been late for family meals, or missed family occasions for – but you know it’s the right vehicle to take you where you want to go….

… Well, if that luxury vehicle represents your marketing, think of Copy-writing and Content as the equivalent of the engine – and without that engine, your vehicle isn’t going to get you very far.

What if Your Website or Sales Funnel Could Convert More Prospects Into Loyal Customers, Increase Customer Retention and Decrease Customer Service Issues?

By applying a systems approach, we “connect the dots” to help you create methodical, replicable marketing assets that get consistent results.

Imagine the results you’ll get with marketing assets that are designed to deliver an effective message that’s specific to your target audience, using the media they’re most likely to respond to.  We specialize in the following types of copy and content:

Lead generation
Landing Pages and follow-up emails
Website Copy
Video Sales Letters
Bait Pieces
Specialist Services for Information Marketers

Copywriters Who Understand Info-Marketing....

Through our own experience as info-marketers, we understand that the successful marketing of information products has its own unique needs.  We deliver copy for the three areas required to build a strong information marketing business:

Lead Generation and Customer Acquisition
Back-end/Fulfillment
Deliverables

Our Copy Chief (Jan) is a Dan Kennedy Certified Copywriter for Info-Marketers* and a member of the Information Marketing Association so she’s well versed in your specific needs.  Jan will work with you to:

Increase Customer retention
Decrease Customer service issues
Drive continuity
Encourage value-ladder ascension
Deliver a measurable impact on your bottom line

* The Dan Kennedy Certified Copywriter for Info-Marketers Certification is awarded to professional copywriters who have successfully completed a course of study of preparation for such copywriting.

Although we specialize in online direct response marketing we know it’s vital to have an integrated marketing strategy.  We take a logical approach to your marketing by considering the “big picture” – you can be confident that we’ll work with your direct mail specialists to ensure your message/market fit is congruent across all your marketing assets.

Lead Generation and Customer Acquisition

It’s essential to have a process in place to reduce the impact of customer churn.  We provide lead generation copy that is designed to identify potential clients who are interested in your product or service and to filter out ‘tire kickers’ who just take up too much of your valuable time.

Ask us how our copy can impact your short-term follow up conversion, conversion over time and monetizing your non-responsive leads.

Back-End/Fulfillment

Copy specifically crafted to build the relationship with your client – increasing client satisfaction, retention and ascension.

Discover how we can increase the life-time value of your existing customers.

If you offer ‘done for them’ services, ask us how our Training Materials package can free up your time from questions, customer service issues and refund requests.

Deliverables

We understand that your content marketing needs are different – every deliverable serves multiple, key roles that aren’t demanded by other types of business.

We’re so confident in our specialism in this area that we even include analysis of your results as part of our standard process!

Our sales and product related content includes:

  • Special Reports
  • Newsletters
  • Transcripts
  • Training Materials (development of course outline and content)
  • Presentations (for both Mac and PC)
  • Membership Site Content
  • Continuity Program Content

Copy That Gets Results….

If you’re already using direct response copy, or looking to include it as part of your marketing strategy, our direct response sales copy provides a results driven approach to attracting and retaining your ideal clients.

We specialize in writing direct response copy for online – client focused copy that is specifically written to:

  • Attract Customers
  • Drive Action
  • Promote Customer Retention

Is your website user friendly?  Are your landing pages performing as expected?  Are you building a relationship with your prospects and clients?  Does your sales funnel copy maximize your opportunities?

Click here to discover the range of copy services that can fully support and enhance your marketing message

Get Your Content Back Under Control

You know content marketing is an important part of the sales process but with everything else you have to get done in your business, are you struggling to find time to write if yourself? There’s all the pages that really could do with an update, your bait pieces still have @2012 on them and yet another new social platform seems to be  springing up every day!

We can help you to get your content back under control….

If you’re looking for content to attract, retain and guide prospects and clients to take action, our Content Marketing Strategy will show you how your content can work for your business instead of being a time-drain on it.  If you decide that your valuable time is better spent on what you do best, we’ll also be there to write your content for you.

Our content expertise includes:

  • Content Marketing Strategy
  • Reports
  • Articles
  • Case Studies
  • White Papers
  • Newsletters
  • Training Materials and Presentations
  • Video/Audio Transcripts

Landing Pages that Convert

Whether you’re using squeeze pages, long form sales letters or video sales letters (VSLs) your landing page must be action-oriented to capture leads or convert prospects into customers.Your landing pages are a critical component of your sales funnel and they need to be laser focused to drive conversions.

Your landing pages are a critical component of your sales funnel and they need to be laser focused to drive conversions.

We can craft high-converting landing pages that deliver a strong message in clear, compelling language that’s relevant to your target audience.

Our landing page service also includes optimization and testing to make sure you’re getting the highest conversions possible.

We can even create (or review) your Privacy Policy and Terms & Conditions pages which, by the way, are required on sites such as Google.

 

Email Campaigns/Sequences

You’ve created a really effective landing page to capture your prospect’s details, build rapport and stay in contact with them.  Your list is growing nicely and you want to keep your business at the front of your prospect’s mind by bringing them back to your page to request more information, register for a webinar or make a purchase…

… your existing email sequences have worked fine with a previous launch (you are tracking your results aren’t you?) but you need a new sequence tailored for your new offer, but once again, the clock is ticking and that tight timeline to launch is hitting you hard.

Our clearly written, customer-focused emails invite higher open rates and lead to increased sales.

Website Review and Report

If you’ve had an online presence for a while, your website may benefit from one of our comprehensive reviews.

We use a 30 point best-practice checklist to evaluate your website content, structure, ease of use, website metrics and more.

Following the comprehensive evaluation you’ll receive our detailed report that clearly identifies your website’s strengths and opportunities.

Find out how this powerful review and report process uncovers opportunities to improve results in crucial areas of your website.