Quick tip for increasing your e-mail open rates:

  1. Remove as many images as you can (only 1 max)
  2. Remove as many hyperlinks as possible (never remove the unsubscribe link)
  3. Always use personalization
  4. Always have your business details in the footer

We made these changes for a client recently and increased his open rate from 2.8% to 27.6% instantly.

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